Sparrow Road works with athletes, properties, and brands to identify and maximize business opportunities across the evolving sports landscape.
— Relationship Driven
What We Do
Three practices, one network
Athletes
Helping athletes maximize opportunities on and off the field — NIL, the transfer portal, brand partnerships, and long-term career advisory.
Explore
Why Sparrow Road
Experience from all sides. Relationships across the industry.
Our diverse industry experience helps us understand what each side values — and how to bring the right people and opportunities together.
The Sparrow Road team has worked in sports media, collegiate athletics fundraising, sponsorship sales, athlete representation, brand management, and partnership development — across both the buy side and sell side of the industry.
We also bring the perspective of the athlete, with firsthand experience competing at the highest levels of college football and navigating recruiting, the transfer portal, NIL, and brand partnerships.
Buy side & sell side
We have sat in both chairs, so we know how each side builds a deal and what it needs to say yes.
Athlete perspective
Firsthand experience with recruiting, the portal, NIL, and brand partnerships at the highest level of college football.
Optimism & empathy
We start by understanding what matters most to a client, then build the strategy around it.
What People Say
LATEST
We are launched
Founded by Dante Carnevale and Johnny Buchanan, Sparrow Road Sports is a strategic advisory firm built to help athletes, properties, and brands identify and maximize opportunities across the evolving sports landscape. Our approach is intentionally relationship-driven. We begin by understanding what matters most to our clients, then work to identify the connections, opportunities, and strategies [...]
